KOPEOS.

Get Started

KOPEOS.

HubSpot RevOps
for Cybersecurity & Managed IT Companies

KOPEOS is a HubSpot RevOps agency for cybersecurity and managed IT companies. We connect marketing, sales, attribution, and pipeline into one system inside your HubSpot instance, and fix the process that moves revenue through it.
Start With a Diagnosis

What Cybersecurity & Managed IT Companies Navigate

Cybersecurity and managed IT sales involve two challenges that shape the revenue process:

Technical and business buyers in one deal.

Evaluations bring technical evaluators together with economic buyers, so the revenue system has to serve both.

Multi-touch buying journeys.

A deal moves across several channels before it closes, which makes single-source attribution hard.

What KOPEOS Does

KOPEOS applies HubSpot RevOps to cybersecurity and managed IT go-to-market, treating marketing, sales, attribution, and pipeline as one system in HubSpot.

01

Diagnose.

We map how leads are captured, routed, qualified, and handed off, and where the process breaks. We look for:
  • Slow speed-to-lead
  • Lifecycle data that does not sync back to HubSpot
  • Lead scoring and intent signals not used to prioritize accounts
  • Weak sales-team adoption of HubSpot
  • Incomplete attribution

02

Correct the mechanics.

We fix the underlying process: lifecycle stages, routing, definitions, automation, and HubSpot configuration, so marketing and sales work from the same picture.

03

Build the attribution.

We connect activity to pipeline and revenue, so you can see which sources contribute and report it with confidence.

How KOPEOS Approaches Cybersecurity & Managed IT Go-to-Market

Channels by role.

We run one coordinated revenue motion and use each channel for its strongest job: Google Search for existing intent, LinkedIn for account engagement, StackAdapt for account-level reach.

Intent and ABM.

Intent data guides targeting and ICP validation. ABM uses real personalization, including HubSpot smart content, not surface-level field swaps.

Measure downstream.

We measure past the click, using cost per SQL, opportunity, and customer alongside conversion and revenue.

Keep the ICP current.

We keep the ICP current using market changes and sales feedback, then adjust targeting as needed.

How We Work

Every engagement starts with a diagnostic, a fixed-scope look at your revenue operations. From there, work continues as a retainer or a focused sprint, based on what the diagnosis finds.
Explore our RevOps services.

Is This a Fit?

This approach is a good fit when you:
are a B2B cybersecurity or managed IT company selling to other businesses;
use HubSpot, or are moving to it;
generate revenue but cannot reliably attribute marketing to pipeline; and
want a partner who diagnoses before executing.
Talk to KOPEOS about your HubSpot RevOps

Common Questions

Do you work only with cybersecurity and managed IT companies?
No. KOPEOS is a HubSpot RevOps agency for B2B companies broadly. This page covers how that applies to cybersecurity and managed IT go-to-market.
No. KOPEOS is a HubSpot RevOps agency. Marketing is one part of the revenue system we work on, with sales process and attribution, inside HubSpot.
With a diagnostic of how your marketing and sales process runs in HubSpot today, then the right ongoing work from there.